So, you’re considering using video as part of your next marketing campaign. Smart move. Video marketing has become an integral part of nearly every professional marketer’s arsenal. According to one study, 87% of video marketers say that video increased traffic to their website.

You may be tempted to cut costs by going the DIY route. But unless you have a background in video production, you’ll likely end up with subpar results that don’t quite accomplish what you set out to do.

That’s where a professional videographer comes in. And here’s why hiring one makes a big difference.

1. Professional videographers have professional equipment.

Quick: how much professional video equipment do you have at your disposal? Do you have a cinema-quality camera? How about lighting gear? Do you have lapel and boom mics for recording high-quality, clear audio? What about editing software?

After paying to rent or buy all of that equipment, the corner you cut by going the DIY route won’t end up saving you very much at all—in fact, it will more likely end up costing you money.

But a professional videographer has all of that, and more. Plus, they actually know how to use it.

2. They’ll handle the logistics.

There’s a lot to consider when it comes to shooting a video. You’ve got people and locations to coordinate. Someone has to make sure you have all the equipment and props you need at the shoot. There’s shot-to-shot consistency to worry about.

This all might be new to you, but a professional videographer has been there, done that many times over. They’ll worry about all the little things that can go wrong so you don’t have to.

3. You’ll only have to shoot your video once.

When you’re a pro at what you do, you know how to get the job done right the first time. That might not be the case for you as an amateur. If you don’t get the right shot or if something goes wrong with your audio, you may not realize it until you’re ready to edit, far removed from your actual shoot. That means the time, expense and frustration of going back and doing it again.

A professional videographer will know exactly how to get the shot they need and when they’ve gotten it.

4. Professional videographers know what an audience is looking for.

As a business owner, you know what your customers are looking for. You’ve spent lots of time learning your industry and what makes people want what you’ve got. That’s also true of professional videographers.

Audiences can be fickle. You’ve no doubt learned this if you’ve tried your hand at any marketing. It takes time to learn what clicks with an audience and what doesn’t. Professional videographers have the time and experience it takes to know what audiences do–and don’t–like in a video. That can be the difference between video marketing that elevates your business and one that doesn’t.

5. A professional videographer makes you (and your company) look professional.

Professionalism is key in every industry. Homemade videos might have a certain charm, but more often than not they can make you look like a company that doesn’t need to be taken seriously. That’s probably the last thing you want.

Professionally-produced videos, on the other hand, do just the opposite. They present your business in the best possible light, making you look like an established professional presence in your industry. Who wouldn’t want that?

6.  It’s just one less thing to worry about.

This may be the best reason of all to use a professional videographer for your next marketing video. You’re busy running your business. And if your business is like most businesses, that means you’re probably spinning more than a few plates at once. Do you really want to add “learn how to produce a professional-quality video” to your list?

When you hire a professional, you take that responsibility off your plate and hand it over to someone who knows how to handle it. All you have to do is tell them what you want and then sit back and wait for the finished product.

Sounds nice, doesn’t it?

Ready to find a professional videographer to bring your marketing ideas to life? We’re here to help you make that happen, at an incredibly affordable rate. Click here to get started.